Privacy Policy

Effective Date: October 6, 2026

Ancient Root Botanicals (“Ancient Root Botanicals,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, purchasing our products, subscribing to our communications, or otherwise interacting with us.

This Privacy Policy explains what information we may collect, how we use it, when it may be shared, and the choices available to you.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

Name
Email address
Telephone number, if provided
Billing address
Shipping address
Order and purchase information
Information you provide when contacting customer service
Information you provide when subscribing to our newsletter or promotional communications

When you place an order, payment information may also be collected and processed by our payment service providers.

Depending on the payment method used, Ancient Root Botanicals may not directly receive or store your complete credit or debit card information.

Our website may also automatically collect certain technical information, such as:

Internet Protocol (IP) address
Browser type
Device type
Operating system
Pages viewed
Date and time of visits
Referring website or source
General website interaction and usage information

This information may be collected through cookies and similar technologies.

2. How We Collect Information

We may collect information when you:

Purchase Aloe Ferox Crystals from our website
Complete or submit an order
Subscribe to our newsletter
Complete a website form
Contact us by email or through our website
Communicate with customer service
Browse or interact with our website

Certain technical information may be collected automatically when you use the website.

3. How We Use Your Information

We may use your personal information to:

Process and fulfill orders
Arrange shipping and delivery
Process payments and refunds
Communicate with you regarding an order
Provide customer service
Respond to questions, requests, or inquiries
Maintain appropriate business and transaction records
Prevent fraud and protect the security of our website
Improve our website, products, and customer experience
Comply with applicable laws and legal obligations
Send marketing communications when you have elected to receive them

4. Newsletter and Promotional Communications

If you voluntarily subscribe to our newsletter or otherwise opt in to receive marketing communications, Ancient Root Botanicals may send you emails containing:

Company news and updates
Product information
Educational information
New product announcements
Special promotions
Discounts
Subscriber-only offers
Other marketing communications

Subscription to our promotional emails is voluntary.

You may unsubscribe at any time by clicking the “unsubscribe” link contained in a marketing email or by contacting us at:

customercare@AncientRootsBotanicals.com

Unsubscribing from promotional communications does not prevent us from sending necessary transactional or service-related communications, such as order confirmations, shipping notifications, refund updates, or responses to customer-service requests.

5. Wix and Our Website Platform

Our website is hosted using the Wix.com platform.

Wix provides the online platform and related technology that allow us to operate our website and sell products online.

Information submitted through our website may therefore be processed or stored through Wix systems, databases, applications, and service providers.

Wix and other service providers may process information according to their own privacy policies and contractual obligations.

6. Payment Processing

When you make a purchase, payment information may be processed by Wix or another payment processor available through our website.

Payment processors may collect information necessary to complete your transaction, including payment-card information, billing information, and transaction details.

Ancient Root Botanicals may not directly receive or store complete payment-card information.

7. Shipping and Order Fulfillment

We may provide information necessary to fulfill your purchase to companies that assist us with shipping, delivery, payment processing, order fulfillment, or related services.

For example, your name, shipping address, telephone number, email address, or order details may be provided to a shipping carrier when necessary to deliver your purchase.

These service providers receive information only as reasonably necessary to perform services on our behalf.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies are small files stored on your browser or device that can help websites function properly, maintain security, remember preferences, understand website activity, and improve the visitor experience.

Cookies used on our website may include:

Essential cookies
Necessary for functions such as website security, shopping carts, checkout, and other basic website operations.

Functional cookies
Used to remember certain preferences and improve website functionality.

Analytics cookies
May be used to help us understand how visitors interact with our website and improve its operation.

Marketing or advertising cookies
If we use advertising or marketing services, these technologies may be used to measure advertising effectiveness or provide more relevant advertising.

Some cookies may be placed by Wix or by third-party applications or services integrated into our website.

Where required by applicable law, you may be given the opportunity to accept or reject non-essential cookies through a cookie-consent tool.

You may also control certain cookies through your browser settings. Disabling cookies may affect some website functions.

9. How We Share Information

We may share personal information when reasonably necessary with service providers that assist us in operating our business, including providers of:

Website hosting
Payment processing
Order fulfillment
Shipping and delivery
Email and newsletter services
Website security
Analytics
Technical support
Professional accounting or legal services

We may also disclose information when reasonably necessary to:

Comply with a law, regulation, subpoena, court order, or lawful governmental request
Protect our legal rights
Prevent or investigate suspected fraud or unlawful activity
Protect the security of our customers, website, or business
Enforce our agreements or policies

If Ancient Root Botanicals is involved in a merger, acquisition, sale, reorganization, or transfer of some or all of its business or assets, customer information may be transferred as part of that transaction, subject to applicable law.

10. Sale or Sharing of Personal Information

Ancient Root Botanicals does not intend to sell customers' personal information for monetary consideration.

Some privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” more broadly and may include certain uses of advertising or tracking technologies.

If Ancient Root Botanicals uses technologies that constitute a sale or sharing of personal information under applicable law, we will provide applicable privacy choices or opt-out mechanisms as required.

11. Data Retention

We may retain personal information for as long as reasonably necessary to:

Fulfill the purposes described in this Privacy Policy
Maintain transaction and accounting records
Provide customer service
Resolve disputes
Prevent fraud
Enforce agreements
Meet tax, regulatory, or legal requirements

Different categories of information may be retained for different periods depending on their purpose and applicable legal requirements.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it where appropriate.

12. Data Security

We take reasonable administrative, technical, and organizational measures intended to protect the personal information under our control.

However, no website, internet transmission, electronic storage system, or method of data transmission can be guaranteed to be completely secure.

You should therefore use appropriate care when providing information over the internet.

13. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights concerning your personal information, which may include the right to:

Request information about the personal information we maintain about you
Request access to your personal information
Request correction of inaccurate personal information
Request deletion of certain personal information
Withdraw consent where processing is based on consent
Opt out of certain marketing communications
Opt out of certain uses or disclosures of personal information where applicable
Exercise other rights provided by applicable privacy laws

We may need to verify your identity before processing certain privacy requests.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

To submit a privacy request, contact us at:

customercare@AncientRootsBotanicals.com

14. Marketing Consent

Providing an email address while purchasing a product does not automatically mean that you have agreed to receive promotional emails.

Where consent is required, we will use your email address for promotional communications only when you voluntarily subscribe, select an appropriate marketing option, or otherwise indicate that you would like to receive such communications.

You may withdraw that consent at any time.

15. Children's Privacy

Our website and products are not directed toward children under 13 years of age.

We do not knowingly collect personal information online from children under 13.

If we become aware that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it.

If you believe a child has provided personal information to us, please contact us.

16. Third-Party Websites and Services

Our website may contain links to third-party websites or use services provided by third parties.

Ancient Root Botanicals is not responsible for the privacy practices, security practices, or content of websites or services that we do not control.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

17. International Visitors

Our website may be accessed by customers outside the United States.

If you access or purchase from our website from another country, your information may be transferred to, processed in, or stored in the United States or other locations where our service providers operate.

Privacy laws in those locations may differ from those in your country.

Where required by applicable law, we will take reasonable steps to handle personal information in accordance with applicable legal requirements.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website features, service providers, or applicable legal requirements.

When we make changes, we will update the effective date shown at the beginning of this Privacy Policy.

We encourage visitors to review this page periodically.

19. Contact Us

If you have questions about this Privacy Policy, would like to exercise an applicable privacy right, or would like to request access to, correction of, or deletion of your personal information, please contact:

Ancient Root Botanicals
670 N. Nova Road
Ormond Beach, FL 32174
United States

Email: customercare@AncientRootsBotanicals.com